PORTFOLIO

WHO?

For thousands of years, tea has enjoyed an unrivalled glory, regarded as a delicacy to be honoured and savoured. During the 20th Century, trade became industrialised and much of tea’s rich culture was lost as quantity triumphed over quality. As such, Newby was founded in London at the turn of the millennium with a single mission: to reintroduce quality tea and revive the world’s love for it.

WHAT?

Artisan tea brand Newby got me in for two months to be their Head of Content. I produced email content, blogs, product names, social media content and worked on a very special advent calendar (which was featured in How To Spend It‘s ‘Five of 2016’s most charming advent calendars for connoisseurs’ article).

THE COPY

NEWBY OF LONDON