I NEVER KNOW WHAT TO CALL MYSELF.
I know, the irony. Copywriter, yeah sure, and probably comfortably a Senior Copywriter at this point, right? But Copy Lead sounds so much sexier. Wait, no, Creative Lead! Yeah, now we’re talking. I am a leader of the creative arts! Fear me!
But actually, no. ‘Cos a Creative Lead can usually use InDesign. And PhotoShop. And Figma. I can only use the comments function in Figma before I’m calling on the nearest designer to rescue me. Creative Lead is a bit design-y, if we’re being honest with ourselves. And now I think about it, Copy Lead kind of implies that I have a team of copywriters that I, y’know, lead. And it’s just me tapping away down here in my garden office in South Devon, there’s not a whole copy team hiding under my desk making tea and churning out email subject lines (I don’t think…*checks*). So, that really does just leave me with Senior Copywriter.
That’s me. One Senior Copywriter at your service. Would you like some words?
Back in 2010, a high street brand named Ted Baker hired a disgruntled 20-something children’s stage agent (I’m not sure how I ended up in that job, either), gave her a laptop and POOF! A copywriter was born. That copywriter went freelance in 2015 and has been playing with words and brands ever since
Ads
Taglines
naming projects
Landing pages
Product packaging
Brand identity work
Tone of Voice guides
To get a proper look at what I can do, take a peek at my portfolio.
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