I NEVER KNOW WHAT TO CALL MYSELF.
I know, the irony. Copywriter, yeah sure, and probably comfortably a Senior Copywriter at this point, right? But Copy Lead sounds so much sexier. Wait, no, Creative Lead! Yeah, now we’re talking. I am a leader of the creative arts! Fear me!
But actually, no. ‘Cos a Creative Lead can usually use InDesign. And PhotoShop. And Figma. I can only use the comments function in Figma before I’m calling on the nearest designer to rescue me. Creative Lead is a bit design-y, if we’re being honest with ourselves. And now I think about it, Copy Lead kind of implies that I have a team of copywriters that I, y’know, lead. And it’s just me tapping away down here in my garden office in South Devon, there’s not a whole copy team hiding under my desk making tea and churning out email subject lines (I don’t think…*checks*). So, that really does just leave me with Senior Copywriter.
That’s me. One Senior Copywriter at your service. Would you like some words?
Back in 2010, a high street brand named Ted Baker hired a disgruntled 20-something children’s stage agent (I’m not sure how I ended up in that job, either), gave her a laptop and POOF! A copywriter was born. That copywriter went freelance in 2015 and has been playing with words and brands ever since
Brand identity work
Tone of Voice guides
To get a proper look at what I can do, take a peek at my portfolio.