Where the wild words are

Where the
wild words are

Some people will tell you that you can’t be both a freelance copywriter and a fiction writer. “The worlds of branding and literature don’t mix!” The naysayers will cry, pitchforks in hand. “You can’t have your copy cake and eat it, you word-slinging, gin-swilling, grammatically-fastidious monster.”

Thing is, they do mix. And I am both of those things. We live in the golden age of the dual career and everybody and their mum has a side hustle. Our Instagram feeds are rife with chemists who bake, accountants who teach stand-up paddleboarding and dog-groomers who illustrate children’s books. You can’t be all things to all people but you can definitely be two things to two separate audiences.

Besides, what good is cake that you can’t eat?