PORTFOLIO

WHO?

Mum favourite Dunelm have been the stoic name in homewares for decades.

WHAT?

I was brought in as Head of Copy for six months to wrangle three junior copywriters, schedule copy production, overhaul the site and generally assist the Creative Director in pulling together the continuity for Dunelm and its three sub-brands: Worldstores, Achica and Kiddiecare.

THE COPY

DUNELM