The stuff Friday nights are made of, fashion house Lipsy are a fun, sweet change of pace for me. With two feet firmly planted in the 25 – 35 female demographic, this was a great fashion client to get stuck into.
Mostly their print publication, Lipsy&Co, infusing the copy with a bit of personality and bringing Lipsy into higher end of the market. I also worked with them on a b2b script that was designed to engage other brands to sell their product through Lipsy. Most recently, I helped them with the narrative for their SS17 brand video (see below).