I think Wonderbly say it best themselves: “There is nothing more magical than a child’s imagination. It is limitless, glorious, and incredibly precious. Make a child a paper crown, and they’ll believe they’re royalty. Give a child a cardboard box and, well, anything’s possible. Racing driver? Check. Astronaut? Roger.

This powerful idea lies behind every personalised book we invent. Wonderbly stories spark both imagination and self-belief. And any grown-up in the whole world can create one, to show a child that the most amazing stories are the ones that belong to them. It’s in a child’s imagination where their earliest adventuring takes place. Which is why children’s stories are so important. It’s our job (all of us) to help them believe that anything they imagine, they could one day do. That any story they imagine could be their story.

Together we can make every child feel this way. And a few more grown-ups too.”


I LOVED working with Wonderbly (formerly Lost My Name). I love their products, their incredibly homely Hackney offices and their jolly attitude towards their customer and products. I worked on some Facebook ads, some products and web content. I would have worked here forever given half the chance.